First of Its Kind Professional Certification for Sales Trainers

Ralph Grimse

If you are a sales trainer or sales enablement professional, you devote your time and energy to supporting the success of your team, but when do you set aside time to advance your own professional development?

We are excited to announce that the Florida State University Sales Institute, the premier institution of research and higher education in sales, has launched the first professional certificate program developed exclusively for sales training professionals.


The Sales Trainer Academy will focus on elevating the professional skills of sales trainers and sales enablement professionals through a combination of online learning and practice, a live, interactive training workshop, and a team-based capstone project in a way that builds on FSU’s stellar reputation in executive education.


Participants of all experience levels will benefit from education and practice around topics like:

  • Bringing the latest research in adult learning concepts to your programs
  • Building a training program that improves performance across your entire sales force
  • Inspiring and integrating sales leaders into your curriculum
  • Aligning sales training content with broader organizational strategy

Those who complete the program will return to work with actionable ideas to take their existing sales training program to the next level.


The Brevet Group is honored to serve on the Sales Trainer Academy advisory board and will also be supporting the program from Monday, April 10th to Thursday, April 13thIf you are passionate about helping your salesforce perform at their very best, we encourage you to visit to learn more about this transformational program.


Look forward to seeing you there!


Ralph Grimse

Ralph Grimse

Ralph is a partner with The Brevet Group, and for 20 years he has led sales performance teams in the United States and Asia. Recently he also served as a sales leader in both the media and technology industries. Ralph’s work has focused on a unique blend of management consulting and sales enablement to help companies execute their sales strategies. Prior to this role, Ralph was the APAC sales effectiveness leader at Mercer.