Sales needs sales enablement; it’s an art and science relationship, with each balancing the other. The art of sales can get disorganized and off-track without the science and structure of sales enablement.
Listen as our guest John Krumheuer, Vice President of North American Sales at SmartDrive Systems, talks about how sales leaders and sales enablement can best partner to drive real growth at their company, including:
- How sales enablement is becoming critical in today’s selling environment
- How sales enablement can help with change management
- The future of AI and sales
About The Author
Ralph is a partner with The Brevet Group, and for 20 years he has led sales performance teams in the United States and Asia. Recently he also served as a sales leader in both the media and technology industries. Ralph’s work has focused on a unique blend of management consulting and sales enablement to help companies execute their sales strategies. Prior to this role, Ralph was the APAC sales effectiveness leader at Mercer.