Insights

Smarter Selling

Insights that accelerate your sales performance

sales enablement

Sales Enablement

Building Trust and Customer Relationships in a Virtual Environment

Most sellers interact with customers over technology, but also rely on in-person moments for relationship building. Seller and customer trust matter.

Modern Sales Enablement, Sales Training, Sales Consulting

Company News

New Year, New Beginnings: Brevet Merges with Symmetrics

Navigating change is table-stakes for sellers and managers. We're creating the leading sales consulting, sales training, and sales enablement firm.

Sales Leader

Sales Enablement

How Do Sales Leaders Stay Credible and Legitimate?

Leaders are good when they’re willing to learn. This is relevant for sales leaders to remain credible and legitimate.

Virtual Selling Training

Sales Enablement

Virtual Selling vs. Remote Selling: What’s the Difference?

It’s been over a year since sellers started navigating a new paradigm. Virtual selling and remote selling have been used to distinguish the new model.

Sales Statistics

Sales Enablement

21 Mind-Blowing Stats | COVID Edition

Whether you're a sales rookie or a veteran, these 21 stats on cold calling, social selling & sales training will inspire you to improve the way you sell.

Sales Enablement

The Big (Data) Obstacle that Sales Organizations Must Overcome

“Data-driven decision making” continues to be a hot topic. Why do so many sales organizations struggle to fully optimize the full potential of the data?

Zoom Meeting

Sales Enablement

What Your Virtual Sales Meetings are Missing

Virtual meetings were hard in ‘normal’ times. Leading sales teams are raising the bar, turning remote meetings into differentiated sales experiences.

More Effective Discovery Conversations

Sales Enablement

Now is the Time to Rediscover Your Customers

The market is shifting. Projects are moving forward. Learn how to enable your sales team to take advantage of these changes.

Sales Enablement

The Sales Transformation Dilemma – To Tweak or To Transform?

Does your sales force need a transformation? We provide key considerations and sales force assessment to help answer this for your organization.

Sales Enablement

Sales Enablement

How to Navigate Today's Buying Dynamics

Today's organizational decision-making has dramatically changed. Learn more about the new buyer reality and how your reps should respond to close deals.

Sales Enablement

Descartes Philosophy: Applied to Modern Sales Challenges

A recent experience attending a flawless virtual conference with 8000 attendees proves that organizations can indeed reimagine and execute what's possible.

Sales Enablement

4 Lessons After 6 Months and 100+ Hours of Virtual Sales Training

After 6 months of delivering 100+ hours of only virtual sales training for clients, our Symmetrics Group team regrouped to reflect on lessons learned.

Sales Enablement

7 Hard Truths About Selling Value

Sales teams are continually torn between “we need to sell value” and the customer’s feedback of “we can’t spend that”. Here's how to address it.

Sales Enablement Strategy

Sales Enablement

The Most Impactful Sales Enablement Action You’re Not Taking

Your sales reps’ biggest enemy is time. A typical week for a rep includes many time burdens, yes – even sales enablement programs.

Sales Enablement

Creating a Customer for Life in Volatile Times

What if today, you had the means to create relentless, enduring loyalty that your customers will talk about 5 or 10 years from now? Learn how to do it.

Sales Enablement

Key Sales Enablement Challenges That Need to Be Tackle in 2020

The sales enablement function has secured a seat at the table. But the work is just beginning to execute activities that measurably impact sales results.

Stop

Sales Enablement

How is Your Alignment Between Sales and Marketing Coming Along?

Sales people are measured by how much they sell. Marketing people are measured by how many programs they execute. So how can they work together?

Sales Enablement

Sales Enablement KPIs: Time to Step Them Up

As we approach the fourth quarter sales and sales enablement leader have to keep their foot on strategy, tactical help, day to day operations, and KPIs.

Sales Enablement

Flying Blind: Your Teams Are Executing the Wrong Deal Strategy

Without strong situational awareness, your sales reps are probably executing the wrong deal strategy. Learn what to look for -- and what to do next.

Sales Enablement

Flanking Strategy: How to Win Against Larger Competitors

In military strategy, flanking is attacking the opponent from the side. It's effective because your competitors strength is concentrated at the front.