Smarter Sales Enablement

Like many at Brevet, I’m a former sales rep. And I’ve been to my share of good and bad sales kick-offs. While the intention was usually pure, too often...

Business, like nature, is governed by cycles. And just like nature, the planning and preparation for the next season occurs long before the season...

Personal confession: I hate running. The heat, humidity, and hills here in Atlanta are brutal. But I continue to subject myself to the misery. It’s my...

In California, we have a saying: ‘The future happens here first’. And that comment always seems appropriate at Dreamforce. During this annual...

The day after Labor Day I had a conversation with a sales enablement leader. She was heading to Dreamforce soon and had set up a month’s worth of...

Never before has sales had access to so much data. And you’d think that with this level of data there’d be more fact-based decision making....

They say all is fair in love and war. But that’s it – only in love and war. All is certainly not fair in sales.

And that’s ok. Competition is healthy...

Summer is essentially over. Some don’t want to think about it, while others embrace it. The fall can be an exciting time of year. School is back in...

We don’t want to think about it: having another recession. The sting of the last one still bites a little, even though sales trends are now positive....

Enough already, let’s get practical about sales coaching. You’d be hard pressed to find anyone that didn’t agree on the importance of front-line sales...