Insights

Smarter Selling

Insights that accelerate your sales performance

Modern Sales Enablement, Sales Training, Sales Consulting

Company News

New Year, New Beginnings: Brevet Merges with Symmetrics

Navigating change is table-stakes for sellers and managers. We're creating the leading sales consulting, sales training, and sales enablement firm.

Sales Leadership

Modern Sales Enablement

Confessions of a Fired Chief Sales Officer

Congratulations, you've made it to sales leadership. Learn a few secrets to staying there, including some surprisingly common mistakes made by new leaders.

Sales Management

Modern Sales Enablement

When it Finally Clicks: Behavioral Coaching Makes All the Difference

Behavioral sales coaching focuses on diagnosing and improving underlying rep activities vs. inspecting outcomes. Done right, it can transform performance.

sales management

Front-Line Sales Leadership: What Works Now

Most managers already know the importance of sales coaching. What they’re struggling with is how to do it efficiently in today's virtual operating model. 

Sales Management

sales management

Sales Leadership Excellence: A Virtual Master Class

Brevet has partnered with TCU's Sales Center to host a virtual class on modern sales management. Be part of this event and help young sales professionals.

Sales Statistics

Sales Enablement

21 Mind-Blowing Stats | COVID Edition

Whether you're a sales rookie or a veteran, these 21 stats on cold calling, social selling & sales training will inspire you to improve the way you sell.

Sales Enablement

Sales Enablement

How to Navigate Today's Buying Dynamics

Today's organizational decision-making has dramatically changed. Learn more about the new buyer reality and how your reps should respond to close deals.

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Selling in Uncertain Times

What Does Sales Enablement Do During Our Current COVID-19 Situation?

With live meetings and other programs on hold, sales enablement needs to refocus and re-prioritize. Here are the vital few actions that matter most now.

sales training

Onboarding A New Salesperson: The Mistake that Lengthens New Hire Ramp

Onboarding a new salesperson is at the top of the “to-do” list for any business that invests in sales enablement.

Sales Messaging

Rethink Your Definition of a Deal Champion

The concept of deal champion, advocate, or coach has been around a long time. Without question, they're the most important person in modern deal strategy.

cross selling metrics

sales leadership

Why Your Cross-Selling Strategies Aren't Working

Every sales leader has the same complaint: Our reps can't sell other products to current customers. Addressing this takes much more than product training.

Advanced Sales Training

Change Management: A Critical Skill Missing from Modern Sales Toolkits

Modern selling has little to do with the seller. It’s about the buyer embracing their decision process about change. Today's best are change consultants.

Sales Messaging

Sales Content: Cracking The Sales Code

Companies need a strategy for designing, organizing, and managing sales content. This is also the key to a strong partnership across marketing and sales.

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Sales Enablement

How is Your Alignment Between Sales and Marketing Coming Along?

Sales people are measured by how much they sell. Marketing people are measured by how many programs they execute. So how can they work together?

dark clouds

sales leadership

Recession Proof Your Sales Teams Now

No one wants it but economic downturns happen. As we enter the budget and planning season, now is the time for recession proofing your sales organization.

Sales Enablement

Flanking Strategy: How to Win Against Larger Competitors

In military strategy, flanking is attacking the opponent from the side. It's effective because your competitors strength is concentrated at the front.

Advanced Sales Training

Why Aren’t Your Sales Reps Making Their Number?

Traditional thinking about sales skills is dangerously incorrect. Reps with only traditional skills can’t execute a sales experience that differentiates.

Drive For Results Performance Review

Sales Enablement

Practical Field Activation & Enablement: Drive Focus to Drive Results

Don't abandon your strategic sales enablement plan. Maintain momentum with a focused field activation approach that drives results.

Sales Enablement

Build a Smart Enablement Plan That Helps Them Hit Their Number

Helping reps make their number means improving sales enablement in three areas: sales coaching enablement, sales tech stack alignment, and business acumen.

Sales Enablement

Buyer Enablement: Helping Your Customers Buy from You

Despite the recent growth of sales enablement most sales teams have yet to tap into the power of buyer enablement, including the use of champion content.